Dr. Zeshan Ahmer is a Dynamic Academician and Entrepreneur who completed his Marketing Ph.D. from the University of Hertfordshire, United Kingdom. Previously, he earned an MBA and an M.Sc. in Computer Science with distinction. He has been working at the Institute of Business Administration since 2002. In addition to his teaching responsibilities at IBA, he is in charge of Information Technology, and Program Coordinator of Executive MBA. He is also an active member of the supervisory board of the Business Incubation Centre of University of the Punjab.

He has participated in several national and international conferences, seminars, and workshops. He has also attended several international trainings on research methods, academic writing, statistical software (SPSS, AMOS, R), etc. His interests include marketing, business startups, consumer behaviour, change management, management information systems and, quantitative data techniques.